BBT INC
BBT INC has been a modest, family-run furniture provider for 10 years. The showroom was where the majority of its sales were made. Online sales were down, and the site’s search functionality was subpar.
The BBT INC website needed to be fixed in order for it to function better at first. The plan was changed to a content and digital PR-led strategy.
A user experience audit that assisted in rebuilding the site’s navigation was conducted after the site’s initial benchmarking audits discovered a number of technical problems that were later fixed.
Solution
The next stage was to improve the site’s content in order to increase its potential for organic search. Key landing pages were given data-driven, keyword-rich material to write, and a “advise and inform” blog was set up to draw links and potential clients.
The next stage was to improve the site’s content in order to increase its potential for organic search. Key landing pages were given data-driven, keyword-rich material to write, and a “advise and inform” blog was set up to draw links and potential clients.
Result
The campaign increased organic traffic by 636%, income by 557%, and search engine ranks by 1042% over the course of a year.