The September 2022 broad core update, Google Search’s second update of the year, has begun to roll out. It began rolling out on September 12, 2022 at about 11:25 a.m. ET and can take up to two weeks.
This change came after the Google helpful content upgrade, which was finalized on September 9th, Friday. Everyone was informed that the fifth product reviews update will be launched after the helpful content update. Instead we received a core update in its place.
As of right now, it is clear that this core update is gaining momentum and producing a great deal of general volatility. This is demonstrated by both the early SEO community conversation and the Google tracking tools. Since the rollout, some are reporting traffic decreases of 20–60%.
Google Search September 2022 Core Update Facts
Name: Google September 2022 Core Update
Launched: September 12, 2022
Rollout: It will take about two weeks to roll out
Targets: All types of content
Effects: It promotes or rewards great web pages
Global: Global update impacting all regions, all languages.
Impact: It seems to be a typical core update that reaches wide and the impact is fast.
Discover: Core updates impact Google Discover, feature snippets and more.
